In all honesty, I wouldn't want Brian Casey's job.I'm not being a hater, it's just not for me. For one, I don't write jingles. Mostly because I'm a drummer and also because I like to Write songs with the intention of them being full length songs for performing, not 1-2 minutes or less for adds. I think what Brian does is super cool and is still a better 9-5 then the average business desk job. I'm sure it's rewarding when a song he makes get's put into an add but for me, the pressure of writing for someones specific needs is over bearing and sort of drains my creativity. Musically it's not the path I'm looking to take in my career. I would consider working for a music house later in my career when I've accomplished my goals as a performer and recording artist or teacher, but jingle and advertising writing/recording is very low on my list of goals and I don't think I'm really qualified. The advantages to working in an environment like Brian would be having a ton of different instruments at my disposal and I would have a lot of time to find shortcuts for figuring out what works and what doesn't in the studio and the ability to practice different recording techniques. He mentioned after a while, it gets easy to find the the sound he's looking for because hes done it for so long. Another benefit would be the ability to put my own music into the house catalog, and the chances of people hearing or using my music outside of my city or state would be much greater.
Brian seems like a good guy and is definitely good at what he does, it was also nice to learn a bit about the operations of a music house and here his insights on day to day life in his profession. It's good to be aware of unfamiliar career options in the music industry but I don't see myself pursuing ITG or any other music house in the near future. However, it's also good to know that ITG and other music houses accept music from local bands to put in the catalog for commercial use if a TV show or film is looking for hot new music to use. I do see myself contacting them for that reason
I guess when it comes down to it there is a lot of good to say about the music house industry, but a lot that turns me off as well. It's music made with a purpose to tell the listener how to feel, and its almost all music that "sounds like so and so" or "this and that," but it's still creative music and props to the guys at ITG for making it happen. Thanks for the visit Brian
